SAL monitors your salon 24/7, alerts you when something needs attention, manages your team, analyzes your data, and handles operations — so you can focus on what you do best.
24/7
Always Watching
10x
Productivity Boost
0
Apps to Learn
“I spent 10 years running salons. 40+ hours a week on admin alone. I couldn't find a solution that worked, so I built one.”
Founded Back Alive Barbershop with 2 locations in Dubai, 4.9 stars, 3,000+ reviews
Fact Magazine “Favourite Barbershop of the Year 2025”
Self-taught developer who built SAL from scratch
SAL runs live in Back Alive. This isn't a concept, it's working.
SAL monitors your business 24/7, analyzes trends automatically, and sends you alerts when something needs your attention. Never miss anything important again.
“Your bookings are down 20% this week. Want me to send a promo to inactive clients?”
“Ahmed has been late 3 times this month. Want me to schedule a meeting?”
“Client Sarah hasn't visited in 45 days. Want me to reach out?”
“Tomorrow looks slow, only 60% booked. Want me to send a last-minute deals campaign?”
“Mohammad's birthday is in 3 days. Want me to send him something special?”
“You're running low on product X. Want me to reorder?”
“Revenue is up 15% this month. Here's what's working.”
Never sleeps. Never misses anything. SAL works while you rest.
Create reports by just asking SAL. No tech skills needed. SAL asks you questions, builds the report, saves it to Notion, and sends you the link.
"SAL, give me this week's performance report"
Connects to your biometrics system. Alerts you if staff is late. Automatically sends warnings. Tracks performance. Logs everything for records.
Automated warnings & performance tracking
Top clients by spend. Most profitable services. Retention rates. Clients who haven't visited in 60+ days. Peak hours. Revenue trends. All from your Fresha data.
Powered by your Fresha integration
Creates landing pages in 5 minutes. Designs campaigns based on your data. Can run ads for you. Creates social media content that actually converts.
AI-powered marketing on autopilot
Broadcast messages to your entire team with one message. Voice messages supported. Individual follow-ups. Task assignments and reminders.
No more messy WhatsApp groups
SAL is custom-trained for your specific salon. It knows your services, staff, clients, and how you operate. Gets smarter every day.
Your AI, trained on your business
No dashboards to learn. No apps to download. No training needed. SAL works where your team already is: WhatsApp.
98%
WhatsApp penetration in UAE/MENA
0
New apps to download or learn
24h
Setup time. We do everything.
Any
Phone works. Android or iPhone.
Founder & CEO
Technical Co-Founder & CTO
We're looking for investors who understand the beauty industry and want to back a founder who's lived the problem.
See SAL in action. Discuss the opportunity. We'd love to share more.
Message SAL on WhatsApp to see it in action