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An AI Employee That Runs Your Entire Business Through WhatsApp

SAL monitors your salon 24/7, alerts you when something needs attention, manages your team, analyzes your data, and handles operations — so you can focus on what you do best.

24/7

Always Watching

10x

Productivity Boost

0

Apps to Learn

Our Story

Built by a Barber Who Lived the Problem

“I spent 10 years running salons. 40+ hours a week on admin alone. I couldn't find a solution that worked, so I built one.”

Founded Back Alive Barbershop with 2 locations in Dubai, 4.9 stars, 3,000+ reviews

Fact Magazine “Favourite Barbershop of the Year 2025”

Self-taught developer who built SAL from scratch

SAL runs live in Back Alive. This isn't a concept, it's working.

Proactive Business Intelligence

SAL Spots Problems Before You Do

SAL monitors your business 24/7, analyzes trends automatically, and sends you alerts when something needs your attention. Never miss anything important again.

Your bookings are down 20% this week. Want me to send a promo to inactive clients?

Ahmed has been late 3 times this month. Want me to schedule a meeting?

Client Sarah hasn't visited in 45 days. Want me to reach out?

Tomorrow looks slow, only 60% booked. Want me to send a last-minute deals campaign?

Mohammad's birthday is in 3 days. Want me to send him something special?

You're running low on product X. Want me to reorder?

Revenue is up 15% this month. Here's what's working.

Never sleeps. Never misses anything. SAL works while you rest.

What SAL Does

Everything a Great Operations Manager Would Do

Smart Reporting

Create reports by just asking SAL. No tech skills needed. SAL asks you questions, builds the report, saves it to Notion, and sends you the link.

"SAL, give me this week's performance report"

Staff Management

Connects to your biometrics system. Alerts you if staff is late. Automatically sends warnings. Tracks performance. Logs everything for records.

Automated warnings & performance tracking

Business Analytics

Top clients by spend. Most profitable services. Retention rates. Clients who haven't visited in 60+ days. Peak hours. Revenue trends. All from your Fresha data.

Powered by your Fresha integration

Marketing & Content

Creates landing pages in 5 minutes. Designs campaigns based on your data. Can run ads for you. Creates social media content that actually converts.

AI-powered marketing on autopilot

Team Communication

Broadcast messages to your entire team with one message. Voice messages supported. Individual follow-ups. Task assignments and reminders.

No more messy WhatsApp groups

Learns Your Business

SAL is custom-trained for your specific salon. It knows your services, staff, clients, and how you operate. Gets smarter every day.

Your AI, trained on your business

See It In Action

Watch SAL Handle Real Scenarios

Why WhatsApp?

Your Team Already Uses It Every Day

No dashboards to learn. No apps to download. No training needed. SAL works where your team already is: WhatsApp.

98%

WhatsApp penetration in UAE/MENA

0

New apps to download or learn

24h

Setup time. We do everything.

Any

Phone works. Android or iPhone.

The Team

Domain Expertise Meets Technical Depth

Anas, Founder and CEO

Anas

Founder & CEO

  • 10+ years in the salon industry
  • Founded Back Alive Barbershop (2 locations)
  • Self-taught developer who built SAL from scratch
Fahim, CTO

Fahim

Technical Co-Founder & CTO

  • Built SAL's core AI infrastructure
  • Deep expertise in AI agents and automation
  • Full-stack engineer
Traction

This Isn't a Concept. It's Working.

Product built & working
Running live in Back Alive (2 locations)
Fresha integration operational
WhatsApp demo ready
Fact Magazine: Favourite Barbershop of the Year 2025
The Ask

We're Raising Our Pre-Seed

We're looking for investors who understand the beauty industry and want to back a founder who's lived the problem.

Let's Talk

See SAL in action. Discuss the opportunity. We'd love to share more.

Message SAL on WhatsApp to see it in action